About

Experience behind the bar. Vision beyond it.

Bartender, World Class Brazil champion and internationally experienced professional. I work on the creation, development and direction of drinks experiences.

My work combines bar repertoire, technique, creativity and hands-on operational experience — from the first concept of a list through developing the cocktails, training the team and putting the project on the bar.

In São Paulo I led the most recent lists at Santana Bar, including the Menu de Cores, named Best Cocktail List by Veja Comer & Beber 2025–26.

Portrait of Vinícius Demian

Recognition

What the work stands on.

  • 2022

    World Class Brazil

    Winner — Bartender of the Year

  • 2025

    Veja Comer & Beber

    Menu de Cores — Best Cocktail List

  • Paris

    International experience

    At a renowned bar

  • 10+

    Years behind the bar

    Working in Brazil and abroad

Method

Every bar has a language.

There is no generic list that works. The method is always the same; the result never is.

  1. 01

    Identity

    I start from what the bar already is: its people, its history, its place, what works at the counter. The list grows from that, not from a trend.

  2. 02

    Concept

    The idea that holds the list together — narrative, language, technique and presentation. It is what makes the drinks feel like they belong to the same place.

  3. 03

    Operation

    What survives real service: prep, consistency, rhythm and team. A list that cannot run on a Saturday night is not a list.

Open pages of the Menu de Cores, the Santana Bar list

In service

The test is a full bar.

I document everything — spec sheets, preparations, mise en place — because what is not written down does not survive a change of staff. And I train in person, because a list is learned by making it.

Outside the scope: financial management, market analysis, cost control and hiring. The focus is the drinks experience.