Direction
Concept, narrative, language and the identity of the experience.
Creative Direction
The full arc — creation, development and direction.
A creative immersion where concept, list, technique, identity and operation are developed as one piece.
Nível de envolvimento 3 de 3
Who it is for
Who is Creative Direction for?
Projects that want a complete, authored and recognisable drinks identity — where the list is central to the experience.
What is included
Four fronts, one direction.
Creation
10–12 signature cocktails and 12–14 curated classics.
Development
Full spec sheets, prep, training and implementation.
Continuity
Six months of follow-through and ongoing creative direction.
Timeline
From the brief to the end of follow-through.
Development6–8 weeks
Follow-through+6 months
Authored Signature
Included in the project. Authorship and creative direction integrated, with Vinícius Demian credited professionally on the list and in its communication.